How to Set Up a Solid PPC Campaign - Loading Your Campaign into Adwords

You may not realize it yet, but you've already finished the hard work. Think about it....

• You completed the keyword research
• You created your categories / adgroups
• You wrote your ads

See that? Now it's just a matter of putting the puzzle pieces together. Every tab on your spreadsheet is an adgroup. Each with its own keywords and individual ads. So when you're ready to create your new organized campaign, it's as simple as creating a new adgroup for each tab.

Now, there are pros and cons to keyword match types - broad, exact, and phrase (a post for another day). However, if you are looking to use some or all of the keyword match types, here is a great keyword wrapping tool for you to use.

If you've create a lot of ads per adgroup, I would not use all of the ads right away. You want to do some A/B testing (again, a post for a different day). Try 2-3 at a time and then work others into the rotation based on performance.

Also, do not forget to add your negative keywords if using broad or phrase match.

While the hard work is done, the tedious work is not. Wrapping keywords, copying and pasting ads, and setting bids can be time consuming. The wrapping tool should help, but be prepared for some mind-numbing work as well. But once you are done it should be worth it.

However, you're still not done. The last step is adjusting the settings on your Google Adwords campaign. That's where this post helps...big time.

Pros and Cons of9 Adwords settings.

And as for setting your bids, that will come down to your budget, the size of the campaign, competition levels, etc. However, here is some material to help you with that as well.

7 Strategies for Small Business Adwords Campaigns

Once you digest the material in those posts it's time for launch. That's when the fun begins...analytics. Because when it comes to Search Engine Marketing, it's all about the ROI.