Monday, January 23rd, 2012
Ah, the search query report. The bane of some PPC’ers existence. No, not because it isn’t useful, but because every time you go through it, it pisses you off. “Google matched me to what?!” Some days it’s good for a laugh [insert your best example in the comments], but some days it’s only good for [...]
Thursday, September 22nd, 2011
As Search Engine Marketing professionals, we rely on a vast set of tools to accomplish the nitty gritty of our work. From Open Site Explorer to Mike’s Marketing Tools, there seemed to be a tool for everything. That is, until Google rolled out a new match type for PPC – Broad Match Modifier. The new [...]
Monday, July 11th, 2011
We have a client who has a small business and a small Google Adwords campaign. They advertise in about a 20 mile radius, since anything larger would have a diminishing conversion rate. For the sake of this example, we are not going use the client’s real name or vertical, but we will illustrate the data [...]
Sunday, June 5th, 2011
Yes, it is true. You can have more than 25 characters in the title of your Google Adwords Ad. I’ve seen it in action. Being a Philadelphia Search Engine Marketing Agency, we tend to have clients in the Philadelphia area. Clients who want to advertise locally. So, Philadelphia is going to be used as a [...]
Tuesday, May 31st, 2011
A lot of U.S. PPC advertisers would like to reach beyond the United States and even beyond English-speaking countries. But how does one do that? If you want to advertise in Spain, do you run English ads? Spanish ads? The answer is both…sometimes. If you have a country where the native tongue and English are [...]
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