Facebook Ads: Who You Can Target

Social media is the single most popular activity on the internet today. Americans spend 40 minutes a day on Facebook alone. In a world that’s obsessed with social channels and obtaining information at lightning speed, it’s important for your business to be on social media. Not only can you connect and share information with your clients, but you can establish your brand, generate more traffic to your website, and ultimately generate leads.

In the past, social media was viewed as a branding tool as opposed to a lead-generating tool. With the advent of Facebook ads and their extensive targeting system, the marketing tables have turned.

Paid social advertising is useless if you’re not reaching your target audience. What you might not know is the ridiculously powerful segmentation tool Facebook has built into their advertising platform. See who you can reach with Facebook ads:

New Audience

  • Custom audience
  • Locations
  • Age
  • Gender
  • Languages

Detailed Targeting

  • Demographics
    • Education
      • Education level
        • pre-set choices to choose from
      • Fields of study
        • searchable
      • Schools
        • searchable
      • Undergrad years
        • searchable range
    • Ethnic affinity
      • African American (US)
      • Asian American (US)
      • Hispanic (US – all)
      • Hispanic (US – bilingual)
      • Hispanic (US – english dominant)
      • Hispanic (US – spanish dominant)
    • Financial
      • Income
        • pre-set ranges to choose from
      • Networth
        • pre-set ranges to choose from
        • Liquid assests
          • pre-set ranges to choose from
    • Generation
      • Baby boomers (US)
      • Generation X
      • Millennials
    • Home
      • Home ownership
        • First time homebuyer
        • Homeowners
        • Renters
      • Home type
        • Apartment
        • Condo
        • Home value
          • pre-set ranges to choose from
        • Multi-family home
        • Property size (acres)
          • pre-set ranges to choose from
        • Single
        • Square footage
          • pre-set ranges to choose from
        • Year home built
          • pre-set ranges by decade to choose from
      • Household composition
        • Family-based household
        • Grandparents
        • Housemate-based household
        • New parent
        • New teen drivers
        • Veterans in home
        • Working women
        • Young and hip
        • Young adults in home
    • Life events
      • Anniversary within 30 days
      • Away from family
      • Away from hometown
      • Friends of…
        • Friends of anniversary within 30 days
        • Friends of newly engaged
        • Friends of newlywed
        • Friends of recently moved
        • Friends of upcoming birthday
      • Long distance relationship
      • New job
      • New relationship
      • Newly engaged (1 year)
      • Newly engaged (3 months)
      • Newly engaged (6 months)
      • Newlywed (1 year)
      • Newlywed (3 months)
      • Newlywed (6 months)
      • Recently moved
      • Upcoming birthday
    • Parents
      • All parents
        • pre-set ranges to choose from (e.g. new parents, parents with teens)
      • Moms
        • Big-city moms
        • Corporate moms
        • Fit moms
        • Green moms
        • Moms of grade school kids
        • Moms of high school kids
        • Moms of preschool kids
        • New moms
        • Soccer moms
        • Stay-at-home moms
        • Trendy moms
    • Politics (US)
      • Likely to engage in politics (conservative)
      • Likely to engage in politics (liberal)
      • Self reported
        • Donate to conservative political causes
        • Donate to liberal political causes
      • Conservative
      • Liberal
      • Moderate
      • Very conservative
      • Very liberal
    • Relationship
      • Interested in
        • Men
        • Men and women
        • Unspecified
        • Women
      • Relationship status
        • Civil union
        • Complicated
        • Divorced
        • Domestic partnership
        • Engaged
        • In a relationship
        • Married
        • Open relationship
        • Separated
        • Single
        • Unspecified
        • Widowed
    • Work
      • Employers
        • searchable
      • Industries
        • pre-set choices
      • Job titles
        • searchable
      • Office type
        • Home office
        • Small business
        • Small office
  • Interests
    • Business and industry
      • Advertising
      • Agriculture
      • Architecture
      • Aviation
      • Banking
        • Investment banking
        • Online banking
        • Retail banking
      • Business
      • Construction
      • Design
        • Fashion design
        • Graphic design
        • Interior design
      • Economics
      • Engineering
      • Entrepreneurship
      • Healthcare
      • Higher education
      • Management
      • Marketing
      • Nursing
      • Online
        • Digital marketing
        • Display advertising
        • Email marketing
        • Online advertising
        • SEO
        • Social media
        • Social media marketing
        • Web design
        • Web hosting
      • Personal finance
        • Credit cards
        • Insurance
        • Investment
        • Mortgage loans
      • Real estate
      • Retail
      • Sales
      • Science
      • Small business
    • Entertainment
      • Games
        • Action games
        • Board games
        • Browser games
        • Card games
        • Casino games
        • First-person shooter games
        • Gambling
        • Massively multiplayer online games
        • Massively multiplayer online role-playing games
        • Online games
        • Online poker
        • Puzzle video games
        • Racing games
        • Role-playing games
        • Shooter games
        • Simulation games
        • Sports games
        • Strategy games
        • Video games
        • Word games
      • Live events
        • Ballet
        • Bars
        • Concerts
        • Dancehalls
        • Music festivals
        • Nightclubs
        • Parties
        • Plays
        • Theatre
      • Movies
        • pre-set movie genres
      • Music
        • pre-set music genres
      • Reading
        • pre-set book genres
      • TV
        • comedies
        • game shows
        • reality shows
        • talkshows
    • Family and relationships
      • Dating
      • Family
      • Fatherhood
      • Friendship
      • Marriage
      • Motherhood
      • Parenting
      • Weddings
    • Fitness and wellness
      • pre-set fitness/wellness activities
    • Food and drink
      • Alcoholic beverages
        • Beer
        • Distilled beverage
        • Wine
      • Beverages
        • Coffee
        • Energy drinks
        • Juice
        • Soft drinks
        • Tea
      • Cooking
        • Baking
        • Recipes
      • Cuisine
        • pre-set choices
      • Food
        • BBQ
        • Chocolate
        • Desserts
        • Fast food
        • Organic food
        • Pizza
        • Seafood
        • Veganism
        • Vegetarianism
      • Restaurants
        • Coffeehouses
        • Diners
        • Fast casual restaurants
        • Fast food restaurants
    • Hobbies and activities
      • Arts and music
        • Acting
        • Crafts
        • Dance
        • Drums
        • Fine art
        • Guitar
        • Painting
        • Performing arts
        • Photography
        • Sculpture
        • Singing
        • Writing
      • Current events
      • Home and garden
        • DIY
        • Furniture
        • Gardening
        • Home appliances
        • Home improvement
      • Pets
        • Birds
        • Cats
        • Dogs
        • Fish
        • Horses
        • Pet food
        • Rabbits
        • Reptiles
      • Politics and social issues
        • Charity and causes
        • Community issues
        • Environmentalism
        • Law
        • Military
        • Politics
        • Religion
        • Sustainability
        • Veterans
        • Volunteering
      • Travel
        • Adventure travel
        • Air travel
        • Beaches
        • Car rentals
        • Cruises
        • Ecotourism
        • Hotels
        • Lakes
        • Mountains
        • Nature
        • Theme parks
        • Tourism
        • Vacations
      • Vehicles
        • Automobiles
        • Boats
        • Electric vehicle
        • Hybrids
        • Minivans
        • Motorcycles
        • RVs
        • SUVs
        • Scooters
        • Trucks
    • Shopping and fashion
      • Beauty
        • Beauty salons
        • Cosmetics
        • Fragrances
        • Hair products
        • Spas
        • Tattoos
      • Clothing
        • Children’s
        • Men’s
        • Shoes
        • Women’s
      • Fashion accessories
        • Dresses
        • Handbags
        • Jewelry
        • Sunglasses
      • Shopping
        • Boutiques
        • Coupons
        • Discount stores
        • Luxury goods
        • Online shopping
        • Shopping malls
      • Toys
    • Sports and outdoors
      • Outdoor recreation
        • pre-set choices
      • Sports
        • pre-set choices
    • Technology
      • Computers
        • Computer memory
        • Computer monitors
        • Computer processors
        • Computer servers
        • Desktop computers
        • Free software
        • Hard drives
        • Network storage
        • Software
        • Tablet computers
      • Consumer electronics
        • pre-set choices
  • Behaviors
    • Automotive
      • Motorcycle
        • Purchased
          • New
          • Used
      • New vehicle buyers (near market)
        • Style
          • pre-set types of vehicles
      • New vehicle shoppers (in market)
        • Make
          • pre-set choices
      • New vehicle shoppers (Max in market)
        • All
        • Style
          • pre-set types of vehicles
      • Owners
        • Aftermarket
          • Auto parts
          • Auto parts & accessories
          • Auto service buyer
        • Make
          • pre-set choices
        • Purchased
          • pre-set month ranges to choose from
        • Style
          • pre-set types of vehicles
        • Vehicle age
          • pre-set ranges to choose from
        • Vehicle price
          • pre-set ranges to choose from
      • Purchase type
        • vehicle price
          • buy new (in market)
          • buy new (near market)
          • buy new or used (in market)
          • buy new or used (near market)
          • buy used (in market)
          • lease (in market)
      • Used vehicle buyers (in market)
        • Style
          • pre-set types of vehicles
    • B2B
      • Company size
        • pre-set ranges number of employees
      • Industry
        • pre-set choices
      • Seniority
        • Executive/C-Suite
        • Mid-Management
    • Charitable donations
      • pre-set choices of types of charities
    • Digital activities
      • Canvas gaming
        • Average engagement
          • pre-set ranges frequency of play to choose from
        • Played game in last 14 days
        • Played game in last 3 days
        • Played game in last 7 days
        • Play game yesterday
      • Console gamers
      • Event creators
      • FB payments (all)
      • FB payments (higher than average spend)
      • FB payments (recent)
      • Facebook page admins
      • Internet browser used
        • Chrome
        • Firefox
        • Internet explorer
        • Opera
        • Safari
      • Operating system used
        • Mac OS X
        • Windows 7
        • Windows 8
        • Windows Vista
        • Windows XP
      • Photo uploaders
      • Primary email domain
        • AOL
        • Apple
        • Gmail
        • Hotmail
        • MSN.com
        • Yahoo
      • Small business owners
      • Technology early adopters
      • Technology late adopters
      • Unity plugin
    • Expats
      • pre-set choices of expats countries
    • Financial
      • Banking
        • Credit union member
        • National bank customers
        • Regional bank customers
      • Investments
        • Full-service investors
        • High likely investors
        • Independent investors
        • Likely investors
        • Personal investments
        • Real estate investments
        • Semi-independent investors
      • Spending methods
        • Pre-set choices of methods
    • Job role
      • Corporate executives
      • Farmers
      • Financial professionals
    • Media
      • Radio
        • Internet
        • Internet/satellite
      • TV
        • pre-set TV genres
    • Mobile device user
      • All mobile devices by brand
        • pre-set choices
      • All mobile devices by operating system
        • pre-set choices
      • All mobile devices
      • Featured phones
      • Network connection
        • 2G (US)
        • 2G connection
        • 3G (US)
        • 3G connection
        • 4G (US)
        • 4G connection
        • Wifi connection
      • New smartphone and tablet owners
      • Smartphone owners
      • Smartphones and tablets
      • Tablet owners
    • Purchase behavior
      • Business purchases
        • Business marketing
        • Maintenance, repair and operations
      • Buyer profiles
        • Coupon users
        • DIYers
        • Fashionistas
        • Foodies
        • Gadget enthusiast
        • Gamers
        • Green living
        • Healthy and fit
        • Outdoor enthusiasts
        • Shoppers
        • Skiing, golfing, and boating
        • Spa enthusiasts
        • Sportsmen
        • Trendy homemakers
      • Clothing
        • Men’s
          • Accessories
          • Big and tall apparel
          • Business apparel
          • Jeans
          • Men’s fashion & apparel buyers
        • Seasonal
          • Fall shoppers
          • Spring shoppers
          • Summer shoppers
          • Winter shoppers
        • Women’s
          • Accessories
          • Business apparel
          • Fine jewelry
          • High-ticket apparel and accessories
          • Jewelry
          • Low-ticket apparel and accessories
          • Luxury brand apparel
          • Luxury retailers
          • Mid-ticket apparel and accessories
          • Plus sizes
          • Women’s shoes
          • Women’s fashion & apparel buyers
          • Young women’s apparel
      • Food and drink
        • Alcoholic beverages
          • Beer
          • Craft beer
          • Domestic beer
          • Import beer
          • Light beer
          • Premium beer
          • Spirits
          • Wine
        • Bakery
          • Bakery products
        • Beverages
          • pre-set types of drinks
        • Cereal
          • All cereal
          • Children’s cereals
          • Fiber cereals
          • Hot cereals
        • Children’s food
          • Baby food and products
          • Children’s food
          • Children’s food and products
        • Condiments and dressings
          • Condiments
          • Salad dressings
        • Cooking supplies
          • Baking
          • Spices
        • Dairy and eggs
          • Cheese
          • Dairy free
          • Eggs
          • Milk
          • Yogurt
        • Fresh & healthy
        • Frozen food
          • pre-set choices
        • Grocery shopper type
          • Premium brand groceries
          • Top spenders
        • Health food
          • Diet foods
          • Fresh produce
          • Low-fat foods
          • Natural and organics
        • Home cooking & grilling
        • Meats and seafood
          • Meat
          • Seafood
        • Soup
        • Sweets and snacks
          • pre-set choices
        • Vegetarian
      • Health and beauty
        • pre-set choices
      • Home and garden
        • Entertaining
        • Home improvement
        • Home renovation
        • Organization
        • Tools
      • Household products
        • Cleaning supplies
        • Food storage
        • Green cleaners and supplies
        • Laundry supplies
      • Kids products
        • Baby care
        • Baby toys
        • Children’s products
      • Pet products
        • Cat food and products
        • Cat owners
        • Cat products
        • Dog food and products
        • Dog owners
        • Dog products
        • Other pet products
        • Pet care products
        • Pet products
      • Purchase habits
        • Above average spending
        • Offline buyers
        • Online buyers
      • Purchase types
        • Pre-set choices
      • Sports and outdoors
        • pre-set choices
      • Store types
        • Department stores
        • Discount department store
        • High-end retail
        • Low-end department store
        • Luxury store
      • Subscription services
        • Auto insurance online
        • Higher education
        • Mortgage online
        • Prepaid debit cards
        • Satellite TV
      • Technology
        • Kindle eReader
        • Use an eReader
    • Residential profiles
      • Length of residence
        • pre-set ranges to choose from
      • Likely to move
      • New mover
      • Recent homebuyer
      • Recent mortgage borrower
    • Seasonal and events
      • Baseball 2015
      • College football (US)
      • Cricket 2015
      • Fall football (US)
        • Fans of 1 or more teams
        • Fans of 3 or more teams
      • Professional football (US)
      • Rugby 2015
    • Travel
      • All frequent travelers
      • Business travelers
      • Business travelers (international)
      • Business travelers (US)
      • Casino vacations
      • Commuters
      • Cruises
      • Currently traveling
      • Family vacations
      • Frequent international travelers
      • Frequent flyers
      • Leisure travelers
      • Personal travelers (international)
      • Personal travelers (US)
      • Returned from trip 1 week ago
      • Returned from trip 2 weeks ago
      • Timeshares
      • Used travel app (1 month)
      • Used travel app (2 weeks)
  • More categories
    • Facebook categories
      • Family movie
      • Fast food
      • Nail care

At SEOM Interactive, our Social Media department are pros when it comes to creating campaigns that your target audience will love. Contact us today to schedule a free consultation and get in front of your customers!

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