Pinterest Targeting Options

Social media platforms continue to drive web traffic through referrals. Pinterest is now on the playing field and can help website referral traffic make an appearance in reports. As of 2015, Pinterest has 100 million monthly active members where the usage has doubled in just three years.

With Pinterest’s fairly new interface for ads, businesses can drive traffic, awareness and engagement through Promoted Pins. Not only do Pinners who see Promoted Pins have a 40% greater awareness of new products, but they also show a 50% higher purchase intent than those Pinners who do not see these ads. Furthermore, Promoted Pins can result with an average of 20% more clicks in month after the start of a campaign.

So, how can you make sure to take full advantage of this opportunity? Target the correct audiences for your business with paid social advertising. Who can you target? We’ve laid out all of the targeting options based on interests that Pinterest includes:

  • Animals
    • Amphibians
    • Birds
    • Cats and kittens
    • Cute animals
    • Dogs and puppies
    • Exotic pets
    • Fish
    • Insects
    • Mammals
    • Pet accessories
    • Pet photography
    • Pet tips
    • Pets
    • Reptiles
  • Architecture
    • Ancient architecture
    • Architects
    • Classical architecture
    • Great buildings and structures
    • House plans
    • Landscape architecture
    • Modern architecture
    • Remodels and restorations
    • Sustainable architecture
    • Urban design
  • Art
    • Art history
    • Ceramics
    • Drawings
    • Famous artists
    • Filmmaking
    • Fine art
    • Illustrations posters
    • Museums
    • Paintings
    • Printmaking
    • Sculpture
  • Cars Motorcycles
    • Auto racing
    • Car audio
    • Classic cars
    • Concept cars
    • Exotic cars
    • Hybrids and electric cars
    • Luxury cars
    • Motorcycles
    • Nascar
    • Offroad and motocross
    • Scooters
    • Sport cars
    • Sportbikes
    • Supercars
    • Trucks
  • Celebrities
    • Actor
    • Actresses
    • Beautiful celebrities
    • Celebrity babies
    • Celebrity dads
    • Celebrity moms
    • Celebrity news
    • Celebrity photos
    • Celebrity style
    • Entertainment
    • Royals
  • Design
    • Apparel design
    • Digital media
    • Furniture design
    • Graphic design
    • Industrial design
    • Interaction design
    • Interior design
    • Logos design
    • Typography
    • Web design
  • DIY Crafts
    • Beadwork
    • Craft storage
    • Cross stitch
    • DIY decorating
    • DIY projects
    • Embroidery
    • Furniture
    • Hacks
    • Home improvement
    • Jewelry making
    • Knitting and crocheting
    • Pottery
    • Quilting
    • Scrapbooking
    • Sewing
    • Woodworking
  • Education
    • Art education
    • Classroom management
    • Foreign language
    • Language arts
    • Math
    • Physical education
    • Science
    • Social studies
    • Special education
  • Film Music Books
    • Articles
    • Books
    • Country music
    • Documentaries
    • Geek
    • Hip hop
    • Independent films
    • Movies
    • Music
    • Musicians
    • Rock music
    • TV shows
  • Food Drink
    • BBQ grill
    • Beer
    • Breakfast recipes
    • Brunch recipes
    • Budget recipes
    • Cocktails
    • Coffee
    • Desserts
    • Fast recipes
    • French recipes
    • Gluten free
    • Healthy recipes
    • Holiday recipes
    • Italian recipes
    • Mexican recipes
    • Paleo
    • Tea
    • Wine
  • Gardening
    • Annual plants
    • Bulbs
    • Container gardening
    • Flowers
    • Fruit
    • Garden design
    • Garden planning
    • Herbs
    • House plants
    • Landscaping
    • Perennials
    • Roses
    • Shrubs
    • Trees
    • Vegetable gardening
    • Vines
  • Hair Beauty
    • Bath and body
    • Fragrance
    • Hair
    • Hair products
    • Hairstyles
    • Makeup
    • Makeup tools
    • Nails
    • Skin care
  • Health Fitness
    • Cardio
    • Diet
    • Fitness
    • Healthy Drinks
    • Nutrition
    • Pilates
    • Race training
    • Studio workouts
    • Workout plans
    • Yoga
  • History
    • African American history
    • American Civil War
    • American Revolution
    • Ancient history
    • British history
    • Civil rights
    • Cold War
    • Native American history
    • US presidents
    • US states
    • Vietnam War
    • Women’s history
    • World history
    • WWI
    • WWII
  • Holidays Events
    • 4th of July
    • Baby shower ideas
    • Birthday
    • Bridal shower ideas
    • Christmas
    • Easter
    • Halloween
    • Hanukkah
    • Holiday parties
    • New Year’s
    • Thanksgiving
    • Valentine’s Day ideas
  • Home Decor
    • Art deco
    • Arts and crafts
    • Asian decorations
    • Coastal decorating
    • Contemporary decorating
    • Country decor
    • Eclectic decor
    • English country
    • French decorating
    • Mediterranean Decor
    • Mid century modern
    • Modern decoration
    • Moroccan decor
    • Shabby chic
    • Traditional decor
    • Transitional decor
    • Tropical decorating
    • Western decor
  • Humor
    • Comics and cartoons
    • eCards
    • Funny pictures
    • Memes
  • Kids
    • Adoption
    • Baby feeding
    • Baby gear
    • Baby health
    • Baby sleeping
    • Child development
    • Child nutrition
    • Child safety
    • Child sleep
    • Children health
    • Dad advice
    • Family activities
    • Mom advice
    • New parent advice
    • Newborn care
    • Parenting
    • Single parenting
  • Men’s Fashion
    • Men accessories
    • Men grooming
    • Men jeans
    • Men outfits
    • Men shoes
    • Men suits
    • Men watches
    • Men’s apparel
    • Men’s formalwear
    • Men’s jackets
    • Men’s t shirts
    • Sneakers
    • Ties
  • Outdoors
    • Backpacking
    • Birdwatching
    • Camping
    • Canoeing
    • Climbing
    • Fishing
    • Hiking
    • Hunting
    • Kayaking
    • Mountain biking
    • Road cycling
    • Running
    • Skateboarding
    • Skiing
    • Snorkeling
    • Snowboarding
    • Trail running
    • Wildlife viewing
  • Photography
    • Abstract photography
    • Animal photography
    • Black white photography
    • Camera gear
    • Family photography
    • Fashion photography
    • Food photography
    • Landscape photography
    • Nature photography
    • Photography tips
    • Photojournalism
    • Portrait photography
    • Sport photography
    • Still life
    • Street photography
    • Travel photography
    • Underwater photography
    • Wedding photography
  • Quotes
    • Birthday quotes
    • Change quotes
    • Education quotes
    • Family quotes
    • Friendship quotes
    • Funny quotes
    • Happiness quotes
    • Historical quotes
    • Inspirational quotes
    • Leadership quote
    • Life quotes
    • Love quotes
    • Motivational quotes
    • Positive quotes
    • Success quotes
    • Wisdom quotes
  • Science Nature
    • Chemistry
    • Earth
    • Environmental science
    • Forensics and investigations
    • Life science
    • Natural disasters
    • Natural history
    • Nature
    • Physics and mathematics
    • Psychology
    • Space and astronomy
    • Weather
  • Sports
    • Boxing
    • College basketball
    • College football
    • European football
    • Golf
    • Hockey
    • MLB
    • MMA
    • NBA
    • NFL
    • NHL
    • Olympic games
    • Premier league
    • Soccer
  • Tattoos
    • Black and gray tattoos
    • Body art
    • Body painting
    • Body suit tattoos
    • Borneo tattoos (tribal)
    • Ear piercings
    • Irezumi tattoos (Japanese)
    • Lower back tattoos
    • Marquesan tattoos
    • Nose piercings
    • Piercings
    • Tattoo ideas
    • Temp tattoo
  • Technology
    • Biotechnology
    • Computers
    • Drones
    • Electronics
    • Energy technology
    • Future tech
    • Gadgets
    • Material science
    • Medical technology
    • Nanotechnology
    • Robots
    • Startups
    • Transportation design
    • Vehicles
    • Virtual reality
  • Travel
    • Beach travel
    • Budget travel
    • Culture travel
    • Family travel
    • Foodie travel
    • Nightlife travel
    • Outdoor travel
    • Romantic travel
    • Shopping travel
  • Weddings
    • Bachelor parties
    • Bachelorette party ideas
    • Bridal showers
    • Bridesmaid dresses
    • Engagement photos
    • Wedding accessories
    • Wedding cakes
    • Wedding dresses
    • Wedding favors
    • Wedding flowers
    • Wedding hairstyles
    • Wedding invitations
    • Wedding makeup
    • Wedding photos
    • Wedding rings
  • Women’s Fashion
    • Fashion designers
    • Fashion trends
    • Haute couture
    • Runway fashion
    • Street style
    • Styling tips
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