Blog Archives

Learning Big Lessons from Small Business PPC Campaigns

Monday, July 11th, 2011

We have a client who has a small business and a small Google Adwords campaign. They advertise in about a 20 mile radius, since anything larger would have a diminishing conversion rate. For the sake of this example, we are not going use the client’s real name or vertical, but we will illustrate the data [...]

More Than 25 Characters in a Google Adwords Ad

Sunday, June 5th, 2011

Yes, it is true. You can have more than 25 characters in the title of your Google Adwords Ad. I’ve seen it in action. Being a Philadelphia Search Engine Marketing Agency, we tend to have clients in the Philadelphia area. Clients who want to advertise locally. So, Philadelphia is going to be used as a [...]