Marketing Strategies

Tuesday, December 19th, 2017

After the holiday season has come and gone, the e-commerce season has not. A well-devised, post-Christmas marketing strategy can drive customers to your website in larger numbers than you might expect. Even better, costs after the holiday season drop, giving marketers fertile soil to test new strategies and reach new customers. Discover three marketing tactics […]

Facebook on the GDN

Friday, September 22nd, 2017

While auditing the placements in a client’s remarketing campaign, one particular placement jumped out at me: facebook.com Since when is Facebook on the Google Display Network? When you click “see details” on the placement, AdWords slices out the placements more specifically: So my ads aren’t displaying on Facebook itself; they’re on apps within Facebook. But […]

Using Google Remarketing Insights for Facebook Targeting

Monday, March 7th, 2016

Last week we posted a resource on the robust list of ad targeting options on Facebook (and “robust” is an understatement). Before you start digging through this extensive list of targets, get to know your audience a little better first by checking your Google remarketing list insights. AdWords gives advertisers information about the users on your remarketing […]