Google AdWords Help

Search Terms from Search Partners: Why eBay May Be Messing with You

Friday, July 21st, 2017

Post by Josh Pack, Google/Bing PPC Specialist at SEOM Interactive: As a PPC Specialist who works daily within Google AdWords, I  see some peculiar search terms from time to time. Most of the time, we have a chuckle at how some people search for products or services in strange ways, and then add a simple negative […]

Paid Search Can Work for SMBs – Even the Little Guys!

Monday, March 28th, 2016

Should Small Businesses Run Paid Search? There was a post the other day from Matt Umbro – Why SMBs Should not Run Adwords Accounts, which you can read for yourself. For the purposes of his post and mine, the adspends we are discussing are under $500. We can debate the definition of an SMB another […]

Search Query Reports – They Are Not Just for Breakfast

Monday, January 23rd, 2012

Ah, the search query report. The bane of some PPC’ers existence. No, not because it isn’t useful, but because every time you go through it, it pisses you off. “Google matched me to what?!” Some days it’s good for a laugh [insert your best example in the comments], but some days it’s only good for […]

PPC Keyword Tool for Broad Match Modifier (BMM)

Thursday, September 22nd, 2011

As Search Engine Marketing professionals, we rely on a vast set of tools to accomplish the nitty gritty of our work. From Open Site Explorer to Mike’s Marketing Tools, there seemed to be a tool for everything. That is, until Google rolled out a new match type for PPC – Broad Match Modifier. The new […]

Learning Big Lessons from Small Business PPC Campaigns

Monday, July 11th, 2011

We have a client who has a small business and a small Google Adwords campaign. They advertise in about a 20 mile radius, since anything larger would have a diminishing conversion rate. For the sake of this example, we are not going use the client’s real name or vertical, but we will illustrate the data […]

More Than 25 Characters in a Google Adwords Ad

Sunday, June 5th, 2011

Yes, it is true. You can have more than 25 characters in the title of your Google Adwords Ad. I’ve seen it in action. Being a Philadelphia Search Engine Marketing Agency, we tend to have clients in the Philadelphia area. Clients who want to advertise locally. So, Philadelphia is going to be used as a […]

Google Adwords in Foreign Countries and Languages

Tuesday, May 31st, 2011

A lot of U.S. PPC advertisers would like to reach beyond the United States and even beyond English-speaking countries. But how does one do that? If you want to advertise in Spain, do you run English ads? Spanish ads? The answer is both…sometimes. If you have a country where the native tongue and English are […]