PPC

Marketing Strategies

Tuesday, December 19th, 2017

After the holiday season has come and gone, the e-commerce season has not. A well-devised, post-Christmas marketing strategy can drive customers to your website in larger numbers than you might expect. Even better, costs after the holiday season drop, giving marketers fertile soil to test new strategies and reach new customers. Discover three marketing tactics […]

Registered Trademark Symbols in Shopping Ads

Monday, October 16th, 2017

Back in May, we updated a client’s product feed to include the registered symbol ® in product titles. But last week our client noticed the symbols were no longer displaying in the Shopping ads. I reached out to Google and after escalating the issue to the Merchant Center team, here’s what a rep named Clarke […]

Using Query Strings for Lead Information

Thursday, October 12th, 2017

  Imagine you’re putting the finishing touches on a monthly report. It was a good reporting period – all of your traffic, leads, and interactions have improved! After spending several hours polishing your data, it is finally ready to send over to your client. When your client responds, they have only one question: “Can you […]

A Love Story

Tuesday, October 10th, 2017

Budget is often a deciding factor in when it comes to how you market your business. Due to budget restraints, some clients opt for just one strategy over another, not necessarily thinking of how one strategy can impact the other and the overall ROI. Take SEO and PPC, for example. PPC brings immediate traffic to […]

Facebook on the GDN

Friday, September 22nd, 2017

While auditing the placements in a client’s remarketing campaign, one particular placement jumped out at me: facebook.com Since when is Facebook on the Google Display Network? When you click “see details” on the placement, AdWords slices out the placements more specifically: So my ads aren’t displaying on Facebook itself; they’re on apps within Facebook. But […]

Is Bounce Rate Bullsh*t?

Wednesday, August 2nd, 2017

A few months ago we started working with a new client who had previously been running his own AdWords account. We overhauled and restructured the entire account, and quickly saw an increase in leads. Looking at the on-site metrics, I noticed that visitors from the PPC campaign were looking at 6 different pages per visit. […]

Search Terms from Search Partners: Why eBay May Be Messing with You

Friday, July 21st, 2017

Post by Josh Pack, Google/Bing PPC Specialist at SEOM Interactive: As a PPC Specialist who works daily within Google AdWords, I  see some peculiar search terms from time to time. Most of the time, we have a chuckle at how some people search for products or services in strange ways, and then add a simple negative […]

Ads Added by AdWords? I’ll Be Opting Out

Friday, January 27th, 2017

Before I start this rant post, I want to make 2 quick points… If you don’t want to read, but just want to opt out of this new adwords “feature”, then here is the link I am all for automation and a lot of new features from Adwords have been helpful, but this one is […]

Paid Search Can Work for SMBs – Even the Little Guys!

Monday, March 28th, 2016

Should Small Businesses Run Paid Search? There was a post the other day from Matt Umbro – Why SMBs Should not Run Adwords Accounts, which you can read for yourself. For the purposes of his post and mine, the adspends we are discussing are under $500. We can debate the definition of an SMB another […]

Search Query Reports – They Are Not Just for Breakfast

Monday, January 23rd, 2012

Ah, the search query report. The bane of some PPC’ers existence. No, not because it isn’t useful, but because every time you go through it, it pisses you off. “Google matched me to what?!” Some days it’s good for a laugh [insert your best example in the comments], but some days it’s only good for […]