A Love Story

Tuesday, October 10th, 2017

Budget is often a deciding factor in when it comes to how you market your business. Due to budget restraints, some clients opt for just one strategy over another, not necessarily thinking of how one strategy can impact the other and the overall ROI. Take SEO and PPC, for example. PPC brings immediate traffic to […]

Keyword Research Tools

Wednesday, September 6th, 2017

Every business owner should know what terms they want to be found for via search and the necessary steps to rank for those terms, but they also need an understanding of how their customers are actually searching for their product or service. How? Keyword research, of course! It’s one of the biggest steps a small […]

What Do I Do?

Friday, June 16th, 2017

This post comes to us from Michael Johnson, SEO Associate at SEOM Interactive: When it comes to deciding where to shop, consumers turn to reviews. Companies with an online presence have reviews published by Google that give consumers a voice. They rate their individual experiences through stars, photos, and their opinions.  These ratings are of paramount […]

Leveraging Events to Your Link Building Advantage

Wednesday, September 14th, 2011

Throwing, sponsoring, and attending events can help you not only build relationships, but also build links to your website. Here are a few ways to leverage events to your link building advantage. Trade Shows/Conferences Trade shows and conferences can provide an opportunity to get your company’s name and logo displayed prominently on an event organizer’s […]

How To Optimize YouTube Videos

Tuesday, July 19th, 2011

So you’re beginning to understand the keys to optimizing your website for the search engines; but what about video?  Last year, YouTube surpassed Yahoo! in the total number of search queries, making it the 2nd largest search engine in the country in line behind its owner, Google. Follow these easy steps on how to optimize […]

Using Expired Domains to Your SEO Advantage

Monday, June 27th, 2011

If you think this is a post about buying an expired domain name and 301 redirecting it to your site, you’re wrong. Search Engine Land has covered this strategy and explained why is doesn’t work. The post is older, but still holds true. However, that still doesn’t mean you can’t use expired domains to your […]

Link Building Tips for Small Businesses

Wednesday, June 15th, 2011

You run a small business and you wear many hats. One day you’re the accountant, the next day the salesman. Sometimes your the chief marketing officer and other days you’re HR. Every once in a while, when you have the time, you’re the webmaster. So you brushed up on your SEO skills, read the SEO […]